Digital Content Solutions Division
The Digital Content Solutions Division provides high-value-added solutions in a variety of content fields, including games, videos, music, animation, etc. We provide consistent support from planning to production, distribution, and marketing, and have established a system to maximize the potential of content.
Based on collaboration with domestic and international partner companies and creators, we are promoting the creation of new cultural experiences and international business development. We aim to bring vitality to society through entertainment and to disseminate Japanese digital culture to the world.
"Content opens the door to a new era"
We combine digital technology and creativity to shape the future of culture and industry. By leveraging our international network and connecting entertainment with society, we aim to deliver sustainable value and new cultural experiences to the world.
Headquarters' Strengths
The Digital Content Solutions Division acts as a hub connecting culture, technology, and the market, building a multifaceted support system. It goes beyond mere production support to support the development of content from a strategic perspective, creating an environment that allows for sustainable expansion in domestic and international markets.
Flexible response to market needs
We analyze diverse demands in the global market and implement approaches optimized for each genre and region. We have specialized knowledge in each field, including games, animation, music, and video, and we assemble the appropriate team for each project. This flexible response gives us the strength to deliver stable results even in a rapidly changing market environment.
Comprehensive support from planning to deployment
We provide consistent support, from content planning and production to promotion, distribution, and even expansion into overseas markets. We don't just focus on one-off events and product development, but also place emphasis on a strategic perspective that will increase brand value over the long term. We support the creation of a system that leads to continuous growth by overseeing the entire project.
Expansion capabilities utilizing international networks
We are expanding our business from a global perspective, leveraging our extensive network of domestic and international companies, creators, and distribution partners. We develop new business opportunities by building collaborative relationships, rather than relying on specific achievements. This simultaneously promotes cultural exchange and industrial development, enabling sustainable value creation.
Business content
Content planning collaboration
Practical Coordination
To ensure the smooth running of domestic and international projects, we provide continuous support, from clarifying goals, targets, and implementation times to confirming contracts and rights conditions and unifying the point of contact for coordination with related companies. We gradually arrange practical matters such as venues, distribution environments, production materials, announcements and public relations, staffing, logistics, and equipment, and then translate them into plans that can be executed on a reasonable schedule and budget. We also create multilingual materials as needed and check basic laws and guidelines to set up operations that reduce rework along the way. Rather than taking on all processes in-house, we emphasize creating a system that functions on-site, sharing roles with trusted partners. We build projects with an awareness of systems that can be developed on an ongoing basis, not just for one-off events.
Anime, video and music
International expansion support
We provide comprehensive support to help works and related projects reach new regions, including adapting to language and culture, adjusting introduction methods, selecting distribution and distribution channels, and creating promotional plans. We organize the necessary information in accordance with local business practices and basic regulations, and establish a system for collaboration with local companies and platforms. We adopt a gradual approach, starting with a limited region and period, and reviewing the content and advertising method based on the reaction, avoiding excessive burdens while building up a track record. If merchandise or novelties are involved, we also consider the manufacturing and transportation process, clarifying key points for quality assurance and delivery date management. Whether the project originates in Japan or overseas, we place importance on conveying the appeal of the work without compromising it, and aim for long-term development.
IP utilization and brand
Alliance Support
We provide practical support for projects that utilize the rights of characters and works, from sorting out conditions such as the scope of use, period, and supervision method, to commercialization, sales channel creation, and linked announcements. We work with specialized partners for manufacturing and e-commerce operations, and clearly manage sample confirmations, expression checks, quantity plans, and delivery schedules. Collaborations are not biased toward large-scale projects, but rather begin with test sales and limited-edition projects, and are based on a process of expanding reasonably depending on the response. We prioritize preserving the brand's worldview, and thoroughly follow guidelines for production and display. To avoid it being a one-off, we keep procedures and records that make it easy to repeat, and organize alliance operations in a way that can be used next time.
project
Vtuber
Virtual talent management support (Bilibili related projects)
We were involved in a management project for a virtual celebrity, a central figure in 2D culture, and supported the formation of a community and the expansion of a fan base. Specifically, we were responsible for fan club management, streaming schedule management, and collaboration with corporate sponsors, building a sustainable online activity base. Furthermore, we achieved cross-border fan engagement through streaming events both in Japan and overseas. This created a new form of cultural exchange centered on digital celebrities.
anime
Cross-cultural IP collaboration support
As a new project, we promoted a plan to connect Japan and China, centering on IP, including anime and games. We provided comprehensive support, from coordinating the operation of a local exhibition to overseeing the production of collaboration goods and establishing sales channels. While adjusting to the needs of different cultural spheres, we succeeded in bringing the work to market in a way that maximized its appeal. This initiative presented a new practical model for the international expansion of content, and showed a path forward for partner companies aiming to expand overseas.
Vtuber
Goods & Digital Entertainment Support
At the request of a client, we provided comprehensive support for the commercialization of a brand centered around a virtual celebrity. We were responsible for everything from planning and creating original goods based on the character's worldview, to supervising the design, managing the manufacturing process, and building an online sales system using an e-commerce site. We also created experiential brand value that went beyond merchandise sales by combining exhibitions at domestic and international events with fan participation campaigns. As a result, we established a revenue model both online and offline, contributing to sustainable growth.